say something that matters
  • Technical companies do remarkable work. But translating that expertise into marketing that resonates? That’s where most fall short.

    I help architecture, engineering, and construction firms cut through the noise with clear, strategic marketing that connects with clients. My approach is customer-centric and goal-focused: every piece of content serves a purpose, tells your story clearly, and moves prospects toward choosing you—without losing what makes you different.

    Whether you need fractional support, website messaging that finally makes sense, or a partner who can turn complex projects into compelling narratives—let’s talk.

SERVICES
  • Annual content planning
  • Setting campaigns and objectives
  • Social media strategy
  • Tracking content redundancies/needs
  • Content library processes & CRM integration
  • Presentations
  • Case studies
  • Capability statements
  • Resumes
  • Whitepapers
  • ebooks
  • Blogs and articles
  • Podcasts
  • Marketing campaigns
  • Delegating and leading team members
  • Setting internal deadlines and reviews
  • Layout and graphics
  • Writing & editing
  • Packaging deliverables
  • Whitepapers & eBooks
  • Social media
  • Blogs & articles
  • Proposals, case studies & resumes
  • Books and screenplays
  • Video scripts
  • Ghost writing
  • Big picture planning and problem-solving
  • Event and conference planning
  • Podcast creation and delivery
  • Website creation or update
  • Project photoshoots
  • Budget planning
About me

Hi! I’m Caroline, a problem-solver dedicated to crafting compelling content that resonates. My focus areas include content creation, marketing strategy, proposal management, and creative and technical writing.

While I believe good storytelling transcends industry familiarity, my expertise lies in the A/E/C, design+build, and CRE spaces. Additionally, I have contributed to the entertainment, non-profit, and higher education sectors.

I bring a strategic perspective on how workplace dynamics and stakeholder relationships shape effective B2B messaging. I aim to explore this significance with my clients in the materials we create together.

Ready to clarify your message? Let’s talk.